BetaTalk - The Renewable Energy and Low Carbon Heating Podcast
"Nathan is brilliant at making the complicated simple..." Amber Rudd (Secretary of State for Energy and Climate Change 2015-16)
BetaTalk is an award winning podcast for Local Authorities, Social Housing Groups, Think Tanks, Government, Journalists, Consultants, Developers, Gas, Oil and Heat Pump engineers and the general public.
It is hosted by Nathan Gambling who's family have been involved with heat pump technologies for nearly half a century.
"Nathan is one of the UK's clean heat leaders, so I always watch him closely..." Chris Stark (former CEO of the Climate Change Committee and Head of UK Gov. Mission Control)
The podcast features guests from the policy world as well as some of the UK's remarkable heating engineers. It discusses challenges and opportunities with decarbonised heating.
BetaTalk - The Renewable Energy and Low Carbon Heating Podcast
HomeTree's Flywheel: How Acquiring Local SMEs Drives a Customer-Centric Energy Business
Join Nathan on this episode of BetaTalk as he sits down with Olly Cutting, Johann Kühns, and Pranjal Arya from HomeTree. The team from HomeTree shares their incredible journey, from a boiler installation company to a multifaceted energy services provider. We learn how Olly and Pranjal's economic backgrounds, combined with Johann's expertise in Climate Change management and finance from Imperial College London, have shaped their innovative, data-driven approach.
The Customer Journey Flywheel
The conversation centers on HomeTree's innovative business model, structured around a "customer journey flywheel" with three key divisions:
- Home Cover: Offering service plans for boilers and heat pump installations, rivaling big players like British Gas.
- Renewable Installations: Specializing in the installation of solar, battery, and heat pump systems.
- Renewable Financing: A crucial division that helps customers overcome the significant upfront cost of new energy systems, making the transition more accessible.
This flywheel model ensures that customers are supported at every stage of their energy transition.
A Different Approach to Acquisition
Nathan and his guests discuss HomeTree's unique strategy of acquiring local SME's (Small and Medium-sized Enterprises), like the respected IMS Heat Pumps Ltd led by Emma Bohan. They explore why this approach is so beneficial for both HomeTree and the acquired businesses. HomeTree's data revealed that customers prefer working with local installers, and this acquisition model allows them to scale while maintaining a personal touch.
Beyond Technology
The discussion also highlights that the move to renewable energy isn't just a technological change; it's a behavioral shift for customers. Nathan shares his thoughts on how the Guild of Master Heat Engineers can collaborate with HomeTree to help both the company and its customers navigate this transition, building on the great conversation they started over dinner. 🍽️
This season is being sponsored by Intergas
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