How Swedish Company AIRA Will Help the Heating & Energy Transition

Sweden have had a long tradition with heating technologies and have incredible expertise regarding heat pumps. 

Nathan talks to the Swedish company AIRA, the new entrant to the UK's heating and home renewables industry. 

AIRA will be installing heat pump and other technologies across Europe bringing their expertise first to Italy, Germany and the UK.

It's a great episode and Nathan enjoyed his conversation with Daniel Sarefjord, the chief executive of Aira in the UK, immensely. 

Chapters

• 0:00 Introducing Daniel Sarefjord, the chief executive of Aira in the UK
• 3:22 Sweden was one of the most oil dependent countries, how did they transition to electrified heating?
• 6:55 Helping the consumer
• 8:08 The types of heat pump AIRA will use and the countries they will be focussing on first
• 10:10 Who are AIRA's competitors, what is their business model and what is their all inclusive plan and comfort guarantee?
• 18:39 What happens if a home owner with an AIRA heat pump and energy system moves home?
• 23:31 What heat pump technology will AIRA be using?
• 29:21 Where did the name AIRA come from?
• 30:54 AIRA have started installing heat pumps in the UK and have career opportunities both for new entrants and those wishing to transition from different industries
• 40:33 Are AIRA using direct employment or subcontractors?
• 43:38 Transnational learning
• 47:28 How countries sometimes differ with heat pump design methods and practices e.g. antifreeze valves
• 49:55 How AIRA will be able to collect lots of data on what works best for different situations
• 53:37 The Scandinavian stove market and differences in perceptions of heating between countries
• 1:00:29 How learning with a new company can inspire entrepreneurship